Smiling Mind is Australia’s leading digital-led, prevention focussed mental health not-for-profit.

As the lead designer of Smiling Mind's latest rebranding project, I heavily contributed to the organisation’s visual identity design to better compliment their brand positioning. I created new iconography using the refreshed colour palette with simplified shapes; updated product marketing visuals to help users better understand the Smiling Mind App. To support our community, I also designed and built the new Smiling Mind website to communicate efficiently to existing and potential users on our vision, mission and product offerings.

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