Global Leather Intelligence is a newly established leather supplier. GLI specialise in wet blue leather, they provide tailored solutions to their customers by minimising wastage and maximising quality. 

As the lead designer of GLI’s branding project, working closely with stakeholders and the creative director, I created the company logo, business cards, letterhead, brochure, company website and leather price calculator. 

The logo design concept was to use the initials of the business name, forming a round shape to symbolise the globe. Combing the letters to form a monogram, it gives the design a sense of craftsmanship, high quality and customisation, which aligns with the core values of the GLI brand.

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